On Web3 User Data

With friend.tech user data leaks fresh in the news cycle, let’s dig into how web3 can handle user data better than web2, and pitfalls to watch out for.

User Data

When you visit any website on the internet, you can bet on all of your data being harvested at the most intimate levels. It’s simply good business to track and monetize all available data.

Level 1: Passive behavioral data

-Pixel tracking heatmaps as your mouse cursor or thumb moves across the screen (courtesy of tools like Hotjar) and the like track you.

-Time watched on videos, how far you scroll down articles, etc.

-This also includes your IP addresses, type of device used to access etc.

Level 2: Identified Data

-Your email address, social addresses and the like.

-These can either be pseudo-anonymous (like your Twitter/X handle) or more identifiable like your LinkedIn name or real name work email address.

Level 3: Sensitive Data

Things you really want to keep safe like credit card information,